Five hacks to build your Freelance & Self-Employed (FSE) business

In the dynamic landscape of Singapore's economy, freelancers and self-employed (FSE) professionals need to continually adapt and grow. Here are five essential hacks to help you effectively expand your FSE business.

1. Diversify what you offer 
Expanding your range of services can significantly attract a wider client base. This diversification opens up new revenue streams, and also reduces the risk associated with relying on a single service that you provide. For example, as a sports coach in Singapore, you can consider adding value beyond football lessons by introducing fitness programs specifically designed for football players. This addition would attract clients seeking comprehensive football training, and also those focused on enhancing their fitness levels.

Assess the market to identify new, in-demand services that align with your skills and interests. It’s always healthy to see what your peers and competitors are doing, so that you get a good idea of how you can grow what you currently offer.

2. Build your digital presence
In today’s digital age, having a strong online presence is crucial for reaching a broader audience. An effective digital presence extends beyond just having a website; it includes being active on relevant social media platforms and engaging with your audience.

Update your website to reflect your current services and achievements. Regularly post on social media platforms where your potential clients are most active to increase your visibility and brand recognition.

Want to increase your online visibility? Join our FSE professionals to list your profile on U FSE’s directory for more job opportunities.

3. Leverage tools like automation for greater efficiency
Automation tools can help streamline your operations, making your business more efficient. This efficiency is key to managing increased workload as your business grows. For example, as a freelance graphic designer in Singapore, you could use automation tools to speed up your processes. Explore Calendly for scheduling meetings with clients, project management tools like Trello that also allow collaboration with your clients, or ChatGPT to help with basic research and ideation as you kickstart your projects. These tools streamline design processes and client communications, saving time and allowing for more client engagements..

4. Network and collaborate with other FSEs
Networking is invaluable for business growth. It opens doors to new opportunities, collaborations, and insights into industry trends.

Actively participate in networking events, both online and offline. Look for collaboration opportunities that can lead to business growth or new client acquisition. At U FSE, we organise events and sessions where you get to network with like-minded professionals. These sessions sometimes include training workshops, where we share market trends and helpful tools that can help grow your business. 

Already a member? Check out exclusive training support and the latest networking events for VICPA and NICA members.

5. Invest in continuous learning
Staying competitive in the FSE market requires continuous learning and adapting to new skills and industry trends. Enrol in courses, workshops, or webinars that enhance your current skill set or add new competencies relevant to your industry.

“As an NTUC member, the UTAP program was a game-changer for me. It subsidised half of my course fees, helping me upgrade affordably and grow my photography business.”

Arnold T, freelance photographer

Get discounts and rebates as an NTUC U FSE member when you sign up for upskilling courses here.

Each of these elements play a vital role in ensuring sustainable growth and a thriving professional journey. By implementing these five growth hacks, you lay a strong foundation for the longevity and success of your FSE career. 

Download our handy infographic on growth hacks here as you grow your FSE business.